Sell more on Amazon
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20 Page Listing Guide
Sometimes it feels like you have done everything and your listing is still not selling on Amazon. In the mini-audit we will:
About the Robyn and the Marketplace Blueprint Team
What we love to do is to help other businesses grow.
We take our years of expertise to help you avoid the common hassles, dead ends, and frustrations when selling on Amazon.
What Others Are Saying About Us
We are a boutique firm that is the home of the best talents in the Amazon space to produce results for our clients. We use a holistic approach to Amazon that allows our clients to decrease ad spend while increasing sales. Below are some examples of our work.
Click on an image below to find out more about the results we have produced for our clients.
Building With A Home Improvement Product Line
We began work with a company that sells home improvement products. Their primary retail channel is big box stores like Home Depot and Lowes. They came to us looking to expand their Amazon channel. A major player in the home improvement retail industry, the company had annual sales of more than $40 million across all channels the year prior to us working together. Although they had been selling on the Amazon platform for almost a decade, they felt their sales weren't as strong as they could be.
In our audit of the listings and ads, we found that a combination of poor listing and ad optimization was the primary factor of the sluggish sales on Amazon. Prior to our engagement, another agency handled their Amazon presence, so their pages were already partially optimized. FBA was already being utilized as a part of their overall Amazon strategy as well.
What We Did:
We first evaluated the company’s Amazon presence for the US, Canadian, and Mexican platforms. We found that many of their product pages hadn’t been touched in five years or more. In addition, most of the pages did not meet the optimization recommendations set by Amazon. Some of the products were not indexed for primary keywords, allowing competitors to capture large pieces of market share on Amazon.
Below is a summary of the actions we took on behalf of this client:
Optimized their listings using available image libraries and website assets (where available)
Added and updated the titles and bullet lists as well as increased the number of keywords for which the products pages were indexed
Updated the store pages and A+ content
Ran a combination of Sponsored Products, Sponsored Display, and Sponsored Brands advertising.
Expanded the company’s overall brand reach by expanding the Mexico and Canada Amazon Marketplaces
Worked on a logistics plan that would reduce overall costs to ship items to FBA as well as how to best juggle potential inventory shortages.
Increased total sales on Amazon by 118% the first year
Average ROAS during ad expansion averaged between $12.54 and $14.14
An increase in top-line revenue contributed to a new round of investment with 40 million net to the client
In the first full month of account work with Marketplace Blueprint, overall monthly revenue increased from $375,354.63 to $548,454.78, a 46% Month over Month increase. We achieved this growth without increasing their ad cost or compromising performance.
Lowering the Cost of Amazon Ads While Increasing Ad Revenue
We retained a laundry product as a client. This particular product had already experienced some success on Amazon. However, they were having trouble using Amazon advertising to help them drive growth.
Our approach streamlined and restructured their PPC campaigns on Amazon which allowed us to remove keywords that were under-performing and driving up ACOS. Gaining clearer visibility into performing words, we were able to increase bids for those that generated cost-effective sales.
We’ve had some experience with [other] of full-service agencies that [manage] our Amazon Marketplace and this team is just next level.
[They] are really helping us shape what our brand is. We really feel like they are an extension of our team,
Spicing Up Growth
Hitting Growth Goals
Our approach began with the optimization of the brand’s product listings on Amazon. Working with the brand, we updated the title, bullets, images, and the back end structured data.
The next step was to restructure the brand’s advertising campaigns. By setting up both Sponsored Product and Sponsored Brand campaigns, we were able to isolate keywords that were generating the most cost-effective sales
As a result, we have been able to increase PPC on Amazon sales by 50% in just three months while maintaining a target ACOS of 30%. This resulted in a 10% month over month growth in overall sales.
From a personal care company
Starting From Nothing
She had her item listed on Amazon, however, she wasn’t getting the sales that she was expecting. Her product was rank in the 60% percentile for sales rank for her category.
The product was also not showing for relevant keywords.
We began work on the product pages by enhancing the images, keywords, and getting the company in the Brand Registry and Amazon Business programs. We used data from our PPC campaigns to identify the top performing keywords and focused on increasing the organic ranking on Amazon for those words.
Over our time with this client, their product ranking moved to the top 1% of their category. We launched new iterations of this product with many of them also ranked in the top 1-3% of their category.
This client had been struggling to increase sales of her invention in the toy category.
She had limited success moving only a few hundred dollars of merchandise at a time at consumer trade shows, educator shows, and markets. Her low sales volume and limited SKU line (less than 4 SKUs) left her unable to obtain sales representation so that she could expand the reach of her product.
Increasing Sales While Decreasing acos
This client has a very successful business on and off Amazon. However, they noticed their Amazon Sponsored Ads campaigns performance was significantly down. This was causing a significant decrease in bottom line growth.
We were contracted to work solely on Sponsored Products (PPC) campaigns with this client. We were able to decrease the average cost of sale on their advertising campaigns while at the same time increasing their total gross sales.
What people say?
Moving Past Plateaus
A health and beauty brand came to us because their sales had plateaued and they were not sure how to scale in a highly competitive category.
After optimizing their product page for conversion, we were able to help the brand achieve a 90% increase in overall sales in just four months. We utilized PPC to relaunch the brand in order to achieve organic rank for highly relevant keywords.
Driving Growth with Ads
A home goods company was looking to increase its brand presence on Amazon but they were unfamiliar with the Amazon landscape. Their products were difficult to find because they were not organized correctly for optimal search.
We optimized the title and bullet points and added infographics in order to improve traffic and conversion. We also created variation listings to increase the customer’s average order. These changes helped to increase sales by 74% in two months.
This client has been a retail-focused business for over 20 years. However, recently their brick and mortar sales had started to struggle.
They were looking to increase their revenue to maintain their relationships with suppliers, maintain the cost of goods, and offset some of the cash flow that was no longer being produced by the brick and mortar stores.
We focused primarily on making some minor changes to some of the listings including making sure that the color and size variations of the apparel were set up correctly.
Additionally, we focused on a very targeted pay per click campaign on Amazon.,
In House Training for Your Amazon Channel Management
We worked with a Sports and Outdoors company to help them manage their sales on Amazon in-house.
Within three months the company had completely revamped their listings, started advertising profitably on Amazon, and had started to regain control of 3P merchants on Amazon.