EP 3: Launching Your Listing

Marketplace Blueprint: Product Marketing Strategies for Amazon
EP 3: Launching Your Listing

Amazon Listing Help

In this episode, Robyn and Nate share some fundamentals for listing launches on Amazon.   We start by talking a little more about retail readiness and reviews.  Then we share a little about how we use coupons or other discount programs available through Amazon to increase initial conversions from paid traffic to allow a product to start to rank organically.

When launching a listing it isn’t enough to just be optimized for search.  Since on Amazon, sales beget sales you need to jump-start your listing with initial sales with advertising and strategic discounts.   Once you have your discount set up you can then drive additional relevant traffic with well-optimized advertising.

We also share some basics for setting up your ads including the importance of campaign structure.

Help Selling on Amazon

Robyn has years of experience helping with Amazon Account Management, Amazon PPC management, and Amazon Listing Management. For more information, contact Marketplace Blueprint today!

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