In this episode, Robyn and Nate share some fundamentals for listing launches on Amazon. We start by talking a little more about retail readiness and reviews. Then we share a little about how we use coupons or other discount programs available through Amazon to increase initial conversions from paid traffic to allow a product to start to rank organically.
When launching a listing it isn’t enough to just be optimized for search. Since on Amazon, sales beget sales you need to jump-start your listing with initial sales with advertising and strategic discounts. Once you have your discount set up you can then drive additional relevant traffic with well-optimized advertising.
We also share some basics for setting up your ads including the importance of campaign structure.