Many new and established brands struggle with MAP pricing. Having a firm grasp on how to handle the minimum advertised pricing situation when you start allowing sellers to sell your products on Amazon is often easier – and less expensive – in the long run.
But how do you control the pricing of your products when you’re working with third-party sellers?
On today’s episode, I want to share some insight on how new and established brands can position themselves on Amazon while reducing the risk of sellers engaging in price wars.
“Distribution is the only way to control price on Amazon.” – Robyn Johnson
Today on Marketplace MBA:
The potential effects of allowing too many sellers onto a listing
The importance of controlling who sells your items on Amazon
How to control the pricing of your products on Amazon
The benefits of using 3rd party sellers
Evaluating the overarching goals for your brand and ensuring your 3rd party sellers can meet those goals
The importance of developing and enforcing MAP policies and Authorized Seller policies
5 Rules of Maintaining MAP Policies:
Have a clear policy and make it easy for people to know what it is.
Enforce the policies.
Limit the number of third-party sellers you work with.
Ensure your sellers are generating demand for your product.
Vet new sellers carefully.
Request Your Custom Amazon Blueprint!
Amazon can be a frustrating and confusing place to navigate without a guide. Robyn is passionate about helping small business owners and brand owners become successful on the Amazon platform. If you’re ready to learn how to navigate the Amazon platform and build a successful business, visit MarketplaceMBA.com and click the Start Now button to request your customized blueprint on how to launch your products on Amazon.
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